Published Date : 2025-Apr-04
As global awareness of health, wellness, and antioxidant-rich diets rises, Matcha — a finely ground, vibrant green tea powder — has seen explosive growth worldwide.
In 2025, the global Matcha market is projected to be worth over $5.54 billion, with a CAGR of 7.22% from 2024 to 2033.
Here, we break down the top leadding companies shaping this dynamic landscape in 2025.
A recent market blog added to repository of Intellectual Market Insights Research is an in-depth analysis of Global Matcha Market. On the basis of historic growth analysis and current scenario of Matcha market place, the blog intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Matcha market. This further helps users with their developmental strategy.
This blog examines all the key factors influencing growth of global Matcha market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Matcha market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, pricing strategies, innovation possibilities and much more.
The blog covers the all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.
LOGO | Company | Headquarters | Founded | Employees | Revenue (2024 est.) | |
| Aiya Matcha | Nishio, Japan | 1888 | 500+ | $100M+ | |
 | Tata Global Beverages | Mumbai, India | 1962 | 2,500+ | $1.6B (all products) | |
| ITO EN Ltd. | Tokyo, Japan | 1966 | 5,000+ | $3.2B (tea & beverages) | |
| Unilever Group | London, UK / Rotterdam, NL | 1930 | 128,000+ | $60B (all divisions) | |
| Matcha Maiden | Melbourne, Australia | 2014 | 50+ | $2–5M | |
| Mizuba Tea Co. | Portland, USA | 2013 | 20+ | $1M+ | |
| Encha Life LLC | Palo Alto, USA | 2014 | 20+ | $2M+ | |
| The AOI Tea Company | Nishio, Japan | 1910 | 250+ | $80M+ | |
| Green Foods Corporation | California, USA | 1979 | 100+ | $10M+ | |
| Tenzo Tea | Los Angeles, USA | 2016 | 100+ | $8M+ |
Largest market globally due to historical roots and rising modern demand.
Key countries: Japan, China, India.
Japan remains the top exporter and innovator, while India is seeing domestic demand growth in urban regions.
Second-largest market driven by health-conscious consumers and the rise of premium beverages.
The U.S. market is forecast to grow to $2.4B by 2030, led by matcha beverages and supplements.
A stronghold for organic matcha demand.
Germany, UK, and France lead consumption due to wellness trends and premium café culture.
Growing interest in functional foods.
Brazil leads with increased imports from Japan and domestic startups tapping into the trend.
Emerging markets with growing middle-class and health-conscious consumer segments.
Mostly served via imports and e-commerce platforms.
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