Published Date : 2025-Mar-01
The global menstrual cup market is valued at $1.5 billion in 2024 and is projected to reach $2.4 billion by 2032, growing at a CAGR of 6.89%. The market is driven by rising awareness of sustainable feminine hygiene products, cost-effectiveness, and environmental benefits. Leading regions in this market include North America, Europe and Asia-Pacific (Emerging markets in India & China are experiencing high growth).
Here are the top leading companies driving innovation in this space: Lunette, The Flex Company, Saalt, AllMatters, Mooncup, Intimina, Ruby Cup, MeLuna and Super Jennie.
Overview: Lunette is a Finland-based menstrual cup brand known for its comfortable, medical-grade silicone cups. It is one of the most trusted and widely used menstrual cup brands globally, promoting sustainability, comfort, and period empowerment.
Lunette is one of the most trusted menstrual cup brands, combining comfort, sustainability, and innovation. With its global presence, commitment to eco-friendly period care, and strong advocacy for menstrual education, it remains a key leader in the reusable menstrual product market.
Overview: The Flex Company is a U.S.-based menstrual health brand known for period care with its disposable menstrual discs and reusable menstrual cups. The company focuses on comfort, sustainability, and inclusivity, offering alternative solutions to traditional tampons and pads.
The Flex Company is a game-changer in period care, offering innovative, sustainable, and user-friendly menstrual discs and cups. With strong retail presence, growing online sales, and a commitment to menstrual health education, Flex is set to expand its leadership in the alternative period product market.
Overview: Saalt is a U.S.-based menstrual cup company known for its high-quality, medical-grade silicone cups and discs. It is a mission-driven brand focused on sustainability, social impact, and menstrual health education. Saalt has become one of the fastest-growing menstrual cup brands, offering comfortable, eco-friendly, and ethically made products.
Saalt is one of the leading menstrual cup brands, known for its premium quality, sustainability efforts, and strong social impact initiatives. With a rapidly expanding product line, strong retail partnerships, and a commitment to menstrual health awareness, Saalt is poised to become a global leader in sustainable period care.
Overview: OrganiCup, now rebranded as AllMatters, is a Danish menstrual cup brand known for its high-quality, eco-friendly, and user-friendly menstrual cups. The company focuses on sustainability, menstrual health education, and reducing period waste, making it one of the leading brands in the reusable menstrual care market.
AllMatters (formerly OrganiCup) is one of the most trusted menstrual cup brands, offering sustainable, high-quality alternatives to traditional period products. With a strong commitment to eco-friendliness, social impact, and menstrual health advocacy, it continues to be a top choice in the global menstrual care market.
Overview: Mooncup is a UK-based menstrual cup brand and one of the pioneers in sustainable period care. Launched in 2002, it was the first reusable menstrual cup made from medical-grade silicone, setting the standard for eco-friendly and safe menstrual products.
Mooncup is one of the most iconic menstrual cup brands, known for its pioneering role in the sustainable period movement. With its high-quality product, ethical business model, and commitment to menstrual health education, it remains a top choice for eco-conscious consumers worldwide.
Overview: Intimina is a Sweden-based brand offering a full range of feminine health products, including menstrual cups and discs. Known for its cutting-edge designs and medical-grade materials, Intimina provides reliable, comfortable, and eco-friendly alternatives to traditional period products.
Intimina is one of the most innovative menstrual cup brands, offering a variety of solutions for different lifestyles and preferences. With its global presence, commitment to sustainability, and unique product designs, Intimina is shaping the future of reusable period care.
Overview: Ruby Cup is a Barcelona-based menstrual cup company that combines sustainability, comfort, and social impact. It is widely recognized for its buy-one-give-one model, donating menstrual cups to low-income communities worldwide to combat period poverty.
Ruby Cup is one of the most socially responsible menstrual cup brands, offering sustainable, high-quality period products while making a global impact. With its buy-one-give-one initiative, strong NGO partnerships, and commitment to menstrual health education, Ruby Cup continues to lead in ethical period care.
Overview: MeLuna is a Germany-based menstrual cup brand known for offering the world’s first thermoplastic elastomer (TPE) menstrual cup. Unlike traditional silicone cups, MeLuna provides customizable options in different sizes, firmness levels, and stem shapes, making it a unique choice for users seeking personalized comfort.
MeLuna is a standout brand in the menstrual cup market, offering customized fit and material innovation with TPE. With its user-friendly design, sustainability commitment, and expanding global presence, MeLuna continues to be a preferred choice for those seeking personalized menstrual care.
Overview: Super Jennie is a U.S.-based menstrual cup brand known for its ultra-soft, high-capacity design, making it ideal for people with heavy periods. It is one of the most comfortable and beginner-friendly menstrual cups, offering leak-proof protection for long hours.
Super Jennie is one of the best menstrual cups for heavy flows, offering a soft, high-capacity, and comfortable design. With positive customer reviews, growing online sales, and a commitment to sustainability, it continues to be a top choice for those seeking leak-free, long-lasting period protection.
The menstrual cup market is rapidly growing, driven by sustainability, cost-effectiveness, and consumer awareness. Brands like DivaCup, Lunette, and Saalt are leading in North America and Europe, while emerging markets in Asia-Pacific present new growth opportunities.
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