Published Date : 2025-Apr-19
The global meal kit market is expected to reach a value of $47.22 billion by 2034, at a CAGR of 11.5% over the forecast period (2025–2034)., driven by health-conscious consumers, busy lifestyles, and a rise in digital food commerce. North America continues to dominate the market, while Asia-Pacific and Europe show accelerated growth due to urbanization and rising disposable income.
Let's look at the top companies in this blog: HelloFresh, Blue Apron, Home Chef, Factor_, Marley Spoon, Gousto, Dinnerly, Gobble and Sunbasket.
Global Meal Kit Market Size, Share & Trends Analysis Report by Product Type (Starter kit, Quick kit, Full kit), by Application (Non-vegetarian kit, Vegetarian-kit), by Distribution channel (Online, In store) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, (2025-2034).
The Meal Kit Market size was valued at around $15.90 billion in 2024 and is expected to reach a value of $47.22 billion by 2034, at a CAGR of 11.5% over the forecast period (2025–2034).
The global meal kit market has become a revolutionary force in the food industry, which is driven by evolving consumer lifestyle, evolving trends in diet, and convenience factors. Meal kits contain pre-portioned ingredients and step-by-step recipes such that consumers get to prepare home-cooked, fresh meals from the comfort of their homes with little time input for planning and shopping. This model fills the gap between home-cooked meals and takeout with a particular focus on urban dwellers, working professionals, and health-conscious consumers. With increasingly more consumers shifting to solutions conducive to time-saving and healthy food, the concept of meal kits is gaining traction. The market has seen huge growth due to increasing penetration of web-based platforms and digitalization of food delivery solutions that have made meal kits accessible to a broad set of consumers.
In recent years, the market for meal kits has expanded further by offering diversification in its menu options so that they accommodate various dietary needs, including vegetarian, vegan, gluten-free, and keto meal options. One of the greatest drivers of this market growth has been this aspect of customization where customers increasingly request more personalized food options that cater to their shifting needs. Furthermore, sustainability awareness has also influenced consumer taste trends, with most meal kit sellers cantering on environmentally friendly packaging, reducing food waste, and utilizing responsibly sourced ingredients. The industry has also evolved through acquisitions, mergers, and collaborations as conventional food retailers and consumer-packaged goods companies moved into the industry to capitalize on its growth opportunities. Such innovations have increased competition and driven innovation across service formats, including subscription boxes, single-serve meal boxes, and supermarket-ready kits available on grocery store shelves.
Technology is the focal point of the meal kit industry, with businesses using data analysis, artificial intelligence, and machine learning to manage inventory, predict demand, and personalize meal suggestions. Internet platforms have also enhanced user experience through ease of ordering, tracking deliveries, and feedback mechanisms.
The COVID-19 pandemic was also a key driver for the meal kit market, promoting adoption because of the lockdown and increased health consciousness. Even in the post-pandemic period, demand has remained quite resilient, indicating a stable shift in behaviour of consumers. The sector is still attracting new entrants and investors, indicating that the trend of growth remains strong despite a few issues such as high cost of customer acquisition, logistics complexity, and perpetual necessity for product innovation.
Founded: 2011
Headquarters: Berlin, Germany
Employees: Approx. 21,000 (2024)
Revenue (2024): Approx. $8.2 billion
Region Strength: North America, Europe, Australia
Profile: HelloFresh is the undisputed global leader in the meal kit delivery market. Founded in Germany, the company has rapidly expanded its reach across North America, Europe, and Asia-Pacific. With a strong brand presence, advanced logistics, and a data-driven approach to personalized nutrition, HelloFresh continues to dominate both in volume and customer satisfaction.
Founded: 2012
Headquarters: New York City, USA
Employees: Approx. 1,600
Revenue (2024): Approx. $430 million
Region Strength: United States
Profile: Blue Apron is a trailblazer in the U.S. meal kit delivery space, known for bringing chef-designed recipes and pre-portioned ingredients straight to customers’ doors. It helped popularize the meal kit concept and remains a strong brand due to its focus on premium quality, sustainability, and culinary creativity.
Founded: 2013
Headquarters: Chicago, USA
Employees: Approx. 2,300
Revenue (2024): Approx. $1.2 billion
Region Strength: United States (especially Midwest)
Profile: Home Chef, owned by retail giant Kroger Co., has emerged as one of the largest U.S.-based meal kit services. Known for its wide retail distribution and customizable meals, Home Chef offers a hybrid of online subscriptions and grocery store kits, blending convenience with flexibility. Its parent company Kroger gives it powerful supply chain leverage and shelf space across America.
Founded: 2013
Headquarters: Batavia, Illinois, USA
Employees: Approx. 900
Revenue (2024): Approx. $400 million
Region Strength: USA
Profile: Factor75, now operating as Factor, is a fully prepared meal delivery service focused on nutrition-first, chef-prepared meals. Unlike meal kits, Factor delivers ready-to-heat meals that require no cooking — making it a favorite among health-conscious consumers with busy lifestyles. Acquired by HelloFresh SE in 2020, Factor has grown rapidly within the U.S. and now operates as its premium ready-meal subsidiary.
Founded: 2012
Headquarters: London, UK
Employees: Approx. 1,500
Revenue (2024): Approx. $250 million
Region Strength: UK
Profile: Gousto is the UK’s leading AI-powered meal kit company, offering a tech-forward approach to home cooking. With a mission to make cooking healthier and more sustainable, Gousto provides customers with easy-to-follow recipes, pre-portioned ingredients, and smart customization based on dietary preferences. It has become a household name across the UK, recognized for affordability, innovation, and eco-conscious values.
Founded: 2014
Headquarters: Berlin, Germany
Employees: Approx. 1,200
Revenue (2024): Approx. $250 million
Region Strength: Germany, USA, Australia
Profile: Marley Spoon is a Berlin-based global meal kit company that differentiates itself through culinary sophistication, sustainability, and celebrity partnerships—most notably with Martha Stewart in the U.S. market under the “Martha & Marley Spoon” brand. Known for its elegant recipes and high-quality ingredients, the company caters to customers who value chef-style home cooking with convenience.
Founded: 2010
Headquarters: Palo Alto, California, USA
Employees: Approx. 500
Revenue (2024): Approx. $150 million
Region Strength: West Coast USA
Profile: Gobble is a premium U.S.-based meal kit service focused on speed and gourmet quality. It offers chef-designed meals prepped in just 15 minutes, targeting busy professionals and small households looking for fine-dining quality without the time commitment. With its “pre-prepped ingredients” model, Gobble bridges the gap between convenience and elevated cuisine.
Founded: 2017
Headquarters: Berlin, Germany
Employees: Shared with Marley Spoon
Revenue (2024): Approx. $120 million
Region Strength: Australia, USA, Europe
Profile: Dinnerly is the budget-friendly sibling of Marley Spoon, offering affordable, family-style meal kits without compromising taste. It was created to bring the convenience of meal kits to a broader audience by cutting out frills like printed recipe cards and minimizing ingredients for quicker cooking times. In 2025, Dinnerly continues to thrive as the go-to value option in meal delivery across the U.S., Australia, and Europe.
Founded: 2014
Headquarters: San Francisco, USA
Employees: Approx. 800
Revenue (2024): Approx. $180 million
Region Strength: USA (West Coast & Midwest)
Profile: Sunbasket is a U.S.-based premium meal kit provider known for its organic, health-focused, and diet-specific meals. It caters to a growing market segment of wellness-conscious consumers by offering meal plans tailored to specific lifestyles like paleo, keto, Mediterranean, gluten-free, and diabetes-friendly. With chef-crafted, nutritionist-approved recipes, Sunbasket occupies a niche space in the meal kit industry.
By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. North America has dominated the global meal kit market and is still in the leadership position due to a combination of consumer lifestyle trends, advanced logistics networks, and extensive internet and smartphone penetration that facilitates online ordering and subscription-based models. The region, the United States in particular, has witnessed large-scale adoption of meal kits among time-constrained consumers, two-income households, and growing demand for convenient but healthy home-cooked meals. North American consumers are also very responsive to health trends, which has created specialized meal kits in the shape of keto, paleo, or gluten-free options. Well-established players such as Blue Apron, HelloFresh, and Home Chef could take advantage of these trends on account of strong brand recognition and targeted marketing efforts. Besides, the region's highly developed cold-chain logistics and last-mile delivery networks ensure effective delivery of perishable meal kits, which is vital to maintaining the quality of the product and pleasing the customers.
The Asia-Pacific area will see the fastest growth over the next several years. Urbanization, increasing disposable incomes, shifting food consumption patterns, and increasing Westernized lifestyles are driving meal kit demand in countries such as China, Japan, South Korea, and India. Additionally, expansion of e-commerce platforms and digital payment infrastructure is also enhancing availability of meal kits. With time-conscious Asian urban consumers looking for healthy but convenient meal solutions, the region offers huge growth opportunities for both international and domestic meal kit providers.
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