Published Date : 2024-Aug-28
Potato Chips are more than just a snack - they are a cultural icon, a staple at parties, and a go-to comfort food. The global potato chips market is huge, with major players constantly innovating to capture the taste buds of millions.
In this blog, we will discuss the top potato chips manufacturing companies, their strategies. Including Zapp's, Lay’s (PepsiCo), Pringles, Kettle Foods, Calbee, Haldiram's, Popchips and more.
Potato Chips Market Size, Share & Trends Analysis Report By Type (Baked, Fried), By Flavor (Classic/Salted, Flavored), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America), Global Economy Insights, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast Till 2031.
The size of the Potato Chips Market was estimated to be around US$ 37.23 Billion in 2023, and it is projected to grow at a CAGR of 4.3% over the forecast period (2024–2031) to reach a value of US$ 51.13 Billion by 2031.
The primary drivers of the potato chip market's expansion are rising personal disposable income and increased snack consumption driven on by the world's expanding population. This industry has grown rapidly over the last few decades in many countries, particularly emerging economies. One of the main factors driving the market is the increasing availability and accessibility of these products through organized retail channels. Organized retail is the process of merging small, independent stores into bigger chains or supermarkets. One of the many items that consumers can easily find in supermarkets and convenience stores is potato chips. Consequently, potato chips are being eaten more often as a convenient and popular snack. Moreover, potato chip manufacturers may now expand their distribution networks and reach a wider consumer base thanks to organized retail. The value of the potato chip market will rise because of growing production capacities exhibited by different companies.
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Industry: Food (Potato Chips)
Overview: Zapp's is a brand of potato chip made in the United States known for its bold flavors and kettle-cooked style. Zapp's is particularly famous for its unique regional flavors, such as "Voodoo," which combines sweet, spicy, and tangy flavors, and "Cajun Crawtators," inspired by the taste of crawfish boil seasoning. The chips are cooked in peanut oil, giving them a distinctive crunch and richness. Zapp's has a strong following, especially in the southern United States, and is celebrated for its creative and unconventional chip varieties.
Founded in 1985, the company is headquartered in Gramercy, Louisiana, United States.
Industry: Food (Potato Chips)
Overview: Lay's is one of the most iconic and widely recognized potato chip brands in the world. Lay's is known for its classic thin and crispy potato chips, but the brand also offers a wide variety of flavors and styles, including baked, kettle-cooked, wavy, and low-fat options. Lay's chips are available in many different flavors, which vary by region. In the United States, popular flavors include "Classic," "Sour Cream & Onion," "Barbecue," and "Salt & Vinegar." Lay's also frequently releases limited-edition and regionally inspired flavors, as well as unique varieties in different countries tailored to local tastes, such as "Masala" in India.
Founded in 1932, the company is headquartered in Plano, Texas, United States.
Industry: Food (Potato Chips)
Overview: Kettle Foods is a well-known brand specializing in kettle-cooked potato chips and other snack foods. The company began with a focus on producing high-quality, all-natural snacks using traditional cooking methods. Kettle Foods is particularly famous for its kettle-cooked chips, which are made by cooking thicker potato slices in small batches in hot oil, resulting in a chip with a distinctive crunch and rich flavor.
Founded in 1978, the company is based in Salem, Oregon, United States, with a European and Middle East headquarters in Norwich, United Kingdom
Industry: Food (Potato Chips & Snack)
Overview: Pringles, a popular snack brand known for its distinctive saddle-shaped potato crisps, is owned by Kellogg’s. Pringles was originally developed by Procter & Gamble and introduced in 1968. In 2012, Kellogg’s acquired the brand, making it a part of its extensive snack food portfolio.
Industry: Food (Potato Chips)
Overview: Popchips is an American brand of popped potato and corn products marketed as like potato chips. Popchips is a brand of potato chips that are marketed as a healthier alternative to traditional fried snacks. Popchips are made using a unique process that involves applying heat and pressure to "pop" the potato slices rather than frying or baking them. This method results in a snack that is lower in fat and calories compared to regular potato chips.
Founded in 2007, the company is headquartered in Delaware, United States.
Industry: Food (Potato Chips & Snack)
Overview: Calbee, Inc. is a Japanese snack food maker company, particularly famous for its wide range of potato-based chips and snacks. Calbee has grown into one of Japan's most popular snack brands, expanding its product offerings to include chips, crackers, and cereals. Some of Calbee's most popular products include Jagabee (A potato snack that resembles French fries, offering a crispy and light texture), Kappa Ebisen (Shrimp-flavored crackers that are light, crunchy, and carry a distinct seafood taste) and Jagarico (Another popular potato chips and snack, known for its stick shape and crunchy texture).
It was founded in 1949, and its headquarters are in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo, Japan.
Industry: Food (Potato Chips & Snack)
Overview: Koike-Ya is a popular Japanese snack food manufacturer company known for producing a variety of potato chips and other snack foods. Koike-ya has gained recognition for its innovative flavors and high-quality products. The company is well-known for creating Japan's first domestic potato chips and has since expanded its offerings to include a wide range of snacks, including corn chips, rice crackers, and other savory treats. Koike-ya often experiments with unique and bold flavors, catering to the diverse tastes of consumers in Japan and abroad.
Founded in 1958, the company is headquartered in Narimasu Itabashi-ku, Tokyo, Japan.
Industry: Food (Potato Chips)
Overview: Lister's Crisps is a British brand of potato chips that has been around for many years. Known for their traditional approach, Lister's Crisps often focuses on creating classic and straightforward flavors, appealing to those who enjoy a more authentic potato chip experience. The brand is associated with high-quality ingredients and a commitment to delivering a satisfying, crunchy snack.
Founded in 2019, the company is headquartered in Dursley, Gloucestershire, England, UK.
The report will cover the qualitative and quantitative data on the global Potato Chips Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.
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