Market Overview

The Air Purifier Market size was valued at around 17.09 billion in 2024 and is expected to reach a value of USD 34.25 billion by 2034, at a CAGR of 7.2% over the forecast period (2025–2034).

High-Efficiency Particulate Air (HEPA) filters, which are mainly made up of submicron glass fibres, are a type of extended surface mechanical filter with a blotter paper-like texture. HEPA filters have a high surface area, allowing for the removal of about 99.7% of particles that are equal to or larger than 0.3 microns. Of particular interest is their ability to filter particles of different sizes, thus being very effective in air quality improvement.

The expansion is fuelled by the increasing cases of airborne illnesses as well as the levels of air pollution in the cities. As an example, as per the Centre for Research on Energy and Clean Air, China saw the increase in the country's yearly average PM2.5 rate in 2023 since the beginning of the campaign against the pollution in the nation. Additionally, drivers like increasing health consciousness, enhanced standard of living, and increasing disposable income of the masses are likely to spur the market growth. The increasing use of air pollution control equipment, particularly in developing parts of the world, is also expected to propel the growth of the air purifier market during the forecast period.

Additionally, the increasing number of stringent laws like the Clean Air Act (42 U.S.C. §7401 et seq. (1970), National Ambient Air Quality Standards (NAAQS), Directive 2008/50/EC, EN 1822-1:2019, ISO 16890-2:2016, Air filters for general ventilation, and so on have increased the use of air purifiers to an absolute necessity. All these elements are likely to contribute to the demand for air purifiers during the forecast period.

In addition, the UK is aggressively enforcing government initiatives and policies focused on maintaining indoor air quality. For example, in April 2023, the Department for Environment, Food & Rural Affairs (Defra) published the Air Quality Strategy, which states the measures to be taken by the local authorities in the UK to meet long-term air quality targets. These goals entail lowering PM2.5 concentrations to 10 µg/m³ by 2040 and improving indoor air quality via the dissemination of ventilation practices and best practices.

As stated in the Organization for Economic Co-operation and Development (OECD) 2023 report, The Economic Consequences of Outdoor Air Pollution, outdoor air pollution is estimated to cause about 6–9 million premature deaths in 2060 and impose a cost of up to 1% of the world's GDP.

Market Drivers

Increasing Awareness of Indoor Air Quality

• Growing awareness of indoor air quality is one of the most significant drivers of the global air purifier market. Increasingly, consumers are worried about the health effect of pollutants such as dust, pollen, smoke, and volatile organic compounds (VOCs), and thus are taking proactive steps to ensure that their homes and offices are free from unhealthy air. This is particularly observed in urban settings where indoor air contamination levels are discovered to be higher than outdoor contamination levels.
• The rate of respiratory conditions like asthma, allergies, and chronic obstructive pulmonary disease (COPD) is stressing more individuals into spending money on air purification equipment. Doctors and health authorities are also steadfast in emphasizing the importance of fresh air in the management of such illnesses, further promoting the use of air purifiers by households and medical facilities.

Rising Prevalence of Respiratory Disorders

• The increasing rate of respiratory ailments is one of the key driving factors for the global air purifier market. Bronchitis, allergies, asthma, and COPD are on the rise due to the worsening air quality, indoor air pollutant exposure, and changing lifestyles. With increasingly more people being aware of the relationship between the cleanliness of the air and the health of lungs, there is increasing demand for devices that will remove airborne poisons. Air purifiers help to eliminate dust, allergens, pet dander, smoke, and toxic particles, hence offering a convenient solution for patients with chronic respiratory diseases and households that want to prevent such conditions.

Market Opportunities

Integration Of Smart and IoT-Enabled Features

• The convergence of smart and IoT-enabled functionalities in air purifiers offers a significant growth prospect. Today's consumers are gravitating toward smart home ecosystems, and remote monitoring of air quality, control over device settings, and real-time alerts boost the attractiveness of air purifiers. This kind of technology not only improves the user experience but also supports data-driven decision-making for indoor air management. One of the biggest other opportunities is the growing demand from commercial and industrial buildings. Offices, factories, schools, and hospitals are increasingly looking at improving indoor air quality for regulatory compliance as well as for the promotion of employee health. With tightening indoor air quality regulations, firms will increasingly be spending on air cleaning systems, offering new market expansion opportunities.

Growing Demand from Commercial and Industrial Spaces

• The increased need from industrial and commercial buildings provides a high opportunity for the air purifier market. Office buildings, manufacturing plants, medical facilities, schools, and hospitality properties increasingly look to provide a high quality of indoor air for maintaining occupant health and productivity. Airborne pollutants in industrial environments like chemical vapours, dust, and particulates pose a serious risk to human health and safety, driving demand for effective air cleaning. Additionally, stricter workplace health regulations and greater emphasis on corporate social responsibility are compelling businesses to spend on air quality solutions. Such increasing commercial and industrial adoption provides enormous growth prospects for market players.

Market Restraining Factors

Limited Consumer Awareness in Developing Regions

• Limited consumer awareness in emerging markets is a significant limitation on the growth of the air purifier market. Some consumers in these markets lack knowledge of the negative health effects of indoor air pollution or fail to value the role air purifiers can play in health and wellbeing. Cultural habits, inadequate health education, and lower media exposure are some of the reasons that lead to this lack of awareness. In addition, the failure of manufacturers to embark on effective marketing and education campaigns limits the exposure of products. As a result, despite increased levels of pollution, air purifiers are not maximally used, and uptake levels are low in most developing countries.

Segmentation Analysis

The market scope is segmented because of by Type, by Technology, by Coverage Range, By Sales Channel, By Application.

• By Type

Based on the Type of the market is segmented into Standalone/Portable, In-duct/Fixed.

Among the "By Type" segments of air purifier market, Standalone/Portable has dominated and has the largest market share. Dominance in this segment is owing to the flexibility, ease, and low price of standalone or portable air purifiers, making them very attractive to a large range of customers. These units will not require complicated installation processes and would quite readily be removed from one location to another so that the fans might be controlled on an individual basis by individuals to move currents to distinct points in houses, offices, or other interior buildings. This element is particularly essential for home users and small industries, where modification of infrastructure towards in-duct systems may either not be achievable or cost-expensive.

Standalone air purifiers are readily available in retail stores and internet shopping sites in different models, sizes, and prices, fitting many customers' price and preference. Due to indoor air pollution and respiratory illness becoming a quick-rising health concern, most new buyers buy standalone units because it is convenient to use and provides an effect immediately. The segment also has continuous innovation, including the addition of HEPA filters, activated carbon filters, and smart features like air quality sensors, mobile app integration, and real-time alerts.

• By Technology

Based on the Technology of the market is segmented into High Efficiency Particulate Air (HEPA), Activated Carbon, Ionic Filters, Electrostatic Precipitator, Others.

In the segments of technology from the market of air purifiers, the High Efficiency Particulate Air (HEPA) filter segment has ruled and still possesses the greatest market share. HEPA filters are best known for having a better efficiency to trap airborne particles as tiny as 0.3 microns at an efficiency rate of 99.97%, which makes them most effective at combating dust, pollen, Mold spores, pet dander, and even some viruses and bacteria. Their established record of improving indoor air quality has positioned HEPA-based air purifiers as the preferred option among home consumers, healthcare settings, and commercial applications.
Overall customer confidence in HEPA technology is one of the primary explanations of its popularity.
It's even prescribed by physicians, particularly those suffering from respiratory conditions like asthma or allergy, further popularizing it. It is the preference of most producers also to focus HEPA filters as the priority among product development considerations, with the inclusion of compliance and certification guidelines by regulating authorities, that validate its performance.
In contrast to other technologies such as ionic filters or electrostatic precipitators, HEPA filters are not ozone generators, thus a cleaner and greener technology. Although activated carbon filters are effective in eliminating Odors and gases, they are usually combined with HEPA filters but not used independently. Likewise, new or specialty technologies are still far from such global recognition as HEPA filters. This blend of reliability, safety, and approval has made HEPA the preferred technology in air purifiers.

• Regional Snapshots

By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. As of recent market reports, Asia-Pacific has led the global air purifier market and is likely to continue its dominance in the next few years. The region's high population density, fast urbanization, and extreme levels of air pollution in leading countries such as China and India are the major reasons for this dominance. Regional governments have imposed tougher environmental laws and introduced public health campaigns aimed at minimizing the impacts of air pollution, thereby creating increasing demand for air purification technology. Middle-class consumer population growth, enhanced health awareness, and improved disposable incomes have also prompted consumers to spend on indoor air quality products, especially in urban households and commercial properties. The presence of several well-known manufacturers and an established economy in electronics manufacturing further strengthens the role of the region's market.

The region of highest growth in Asia-Pacific is also projected to dominate the global market of air purifiers. The growth is being driven by developing infrastructure, increased focus on public health caused by frequent air quality crises, and higher take-up of latest technologies in consumer electronics. India, China, and South Korea are experiencing high levels of consumer demand for air purifiers with deteriorating air quality indexes and increasing rates of respiratory diseases. Also, intense marketing efforts by regional and global players and the presence of low-cost air purifiers have increased the customer base, further driving market growth in the region.

List of Companies Profiled

• Honeywell International, Inc.
• IQAir
• Koninklijke Philips N.V
• Unilever PLC
• Sharp Electronics Corporation
• Samsung Electronics Co., Ltd.
• LG Electronics
• Panasonic Corporation
• Whirlpool Corporation
• Dyson
• Carrier

Key Industry Developments

In January 2024, COWAY CO., LTD. launched Airmega 100. It comes with a 360° air intake and 3-stage HEPA filtration, which effectively removes harmful pollutants and purifies the air in an 810-square-foot space within one hour. The product comes with a real-time air quality indicator, energy-saving technology, auto mode, and precise particle sensor, which are some of the most notable features of this new air cleaner.

In February 2023, the firm launched a new carbon air cleaner that utilizes UV technology to ensure healthy indoor air quality. The system aids in removing unpleasant Odors, gases, and volatile organic compounds from the indoor air. Moreover, the technology inhibits the growth of microorganisms, including viruses and bacteria, on the evaporator coil.

Report Coverage

The report will cover the qualitative and quantitative data on the Global Air Purifier Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations

Global Air Purifier Market Regional Analysis

North America accounted for the highest xx% market share in terms of revenue in the Air Purifier market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Air Purifier. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Air Purifier companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Air Purifier Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Air Purifier Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase

• To gain insightful analyses of the Air Purifier market and have comprehensive understanding of the global market and its commercial landscape.
• Assess the production processes, major issues, and solutions to mitigate the development risk.
• To understand the most affecting driving and restraining forces in the market and its impact in the global market.
• Learn about the Air Purifier market strategies that are being adopted by leading respective organizations.
• To understand the future outlook and prospects for the Air Purifier market. Besides the standard structure reports, we also provide custom research according to specific requirements.

Research Scope of Air Purifier Market

• Historic year: 2020-2023
• Base year: 2024
• Forecast: 2025 to 2034
• Representation of Market revenue in USD Billion

Air Purifier Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: