Market Overview

Short Breast Pump Market size was valued at USD 2.87 Billion in 2023 and is poised to grow from USD 3.11 Billion in 2024 to USD 5.94 Billion by 2032, growing at a CAGR of 8.43 % in the forecast period (2024-2032).

The breast pump market is defined as the industry engaged in designing, manufacturing, and selling devices utilized by mothers to extract milk from their breasts. Most of these pumps are used by mothers who are on-the-job breastfeeding while being away from their babies, hence the need to express milk for storage, or relieving discomfort from engorged breasts. There are manual, electric, and wearable breast pumps; along with the accessory range that includes storage bags, bottles, and sanitizing equipment. Factors contributing to growth in this market are global increases in the rates of employment for women, increased health infrastructure in emerging markets, and governmental programs that aid working mothers. There are observable developments both in terms of employment and equal opportunity between both genders, reported by the ILO over the past 20 years. The ILO launched the 2030 United Nations Agenda, which states that the genders of youth and the disabled population are likely to have equal pay without discrimination to achieve gender equality and empower all women and girls to attain productive employment, gender equality, and economic development.

Growing consumer awareness and supportive government initiatives are expected to drive the global demand for breast pumps. For example, The Baby Friendly Hospital Initiative (BFHI), initiated by UNICEF and WHO, works towards evidence-based practices for successful breastfeeding, promoting an increase in breastfeeding rates and helping families reach their breastfeeding goals. Similarly, most health insurance policies should now provide such covered, particular breastfeeding assistance, as well as breast pumps and equipment. So this program should augment the consumption of such products and the fact that purchasing those products will get easier for an end-user; it results in growing demand of breast pumps.

Most of the governments around the world are promoting breastfeeding up to 6 months in the babies. Apart from this, many international organizations are conducting seminars to create awareness about breastfeeding. Many market vendors, including Medela LLC, Laura & Co., Newell Brands, and Ameda, & various universities, including Washington University & Fudan University, are creating awareness in women about breastfeeding and its advantages by conducting seminars and distributing educative magazines. All these will boost the market for breast pumps.

The breast pump improves accessibility to perform tasks in daily living. A breast pump is covered under Medicare but does not cover disposable items. Medicare Part-B beneficiaries pay 20% of the approved cost of the product, and Medicare pays the remaining 80%. Better coverage and reimbursement policies for breast pump products are also likely to help boost the market growth. In addition, the increasing number of geriatric care centres due to the increasing geriatric population base worldwide is estimated to fuel the market further.

With rising breastfeeding complications among women, the near-term demand for breast pumps is likely to be boosted. The breastfeeding complications that involve poor attachment, breast engorgement, and nipple pain among women make it challenging for them to breastfeed. A non-profit children's health organization, Nemours, further asserts that most women stop breastfeeding their new-born babies too early, and thus the need for breast pumps is bound to increase.

Engorgement is likely to be one of the significant demand drivers for breast pumps in the forecast period. Excess milk needs to be drained off to prevent engorgement. The only two methods of obtaining excess milk from the breasts in a healthy manner are the hand expression method and breast pumps. During suckling by the baby, mothers can experience acute nipple pain due to poor attachment. Poor attachment is thus another reason leading to an increased demand for a breast pump.

Social media platforms, including YouTube, Facebook, and Instagram, have made it possible for people to access information about breast pumps and their accessories. Several companies have information on these platforms. For example, Spectra Baby USA has a page called Spectra Baby USA - Pumping for Mom Support, which supports and provides information about breast pumps. Such factors are expected to increase the demand for breast pumps during the forecast period.

Many companies are bringing out new breast pumps in the market. Recently, in January 2023, Medela launched its first-ever in-bra wearable breast pump solution branded as the Freestyle Hands-free breast pump. The new pump has a line of very lightweight, comfortable, and inconspicuous cups. Cups attach to a compact pump motor for a most hands-free pumping experience. All these factors are likely to drive the market for wearable breast pumps during the forecast period.

Market Drivers

Increasing Awareness of Breastfeeding Benefits

• The rising consciousness of the benefits of breastfeeding toward health is the deep-rooted motivation for increasing demand for the breast pump. Breastfeeding is relatively well-known for its nutrition benefits, whereby an infant gains vital nutrients and antibodies that grow the immune system of the baby to prevent infection and diseases. For mothers, it is known to have advantages regarding recovery after childbirth: the uterus is able to shed all of its contents and returns to the pre-pregnancy size; there is reduced risk of particular cancers; it facilitates emotional attachment with the infant. Because of such benefits parents and health practitioners alike are now being more careful; thus there is a mounting pressure to allow breastfeeding practices thrive. This has led to the increased use of breast pumps. These are pumps that allow mothers to continue feeding their babies by providing breast milk even when they are away from their babies or cannot breastfeed directly. They allow mothers flexibility in expressing their milk for later storage, whereby the infants do not miss any nutritional benefits due to breastfeeding in conjunction with being at work or otherwise occupied on a daily basis. Such changes in perception for breastfeeding are large drivers of breast pump market growth.

Market Opportunities

Wearable and Smart Breast Pumps

• A rising demand for discreet, hands-free pumping is now creating tremendous innovation opportunity in wearable and smart breast pumps. The number of mothers going back to work or living a busy lifestyle requires convenient, non-intrusive breast pump solutions. Wearable pumps are made to be as discreet and portable as possible so that mothers can pump while about their activities without being confined to a bulkier device. These pumps are often small and lightweight and easily fit in the clothing; this provides better mobility and privacy. Smart breast pumps are also bringing advanced features, such as adjusting suction levels automatically, for optimum comfort and efficiency. Some of these pumps can be integrated using mobile applications, so the sessions of pumping and the milk output can be easily monitored while reminding mothers to pump frequently as prescribed. Such technological advancements facilitate users to gain a better experience with their product. At the same time, such improvements give mothers more control over breastfeeding. Demand for such innovative hands-free solutions encourages developing smarter, efficient, and user-friendly products in the market of breast pumps.

Market Restraining Factors

Concerns Over Hygiene and Safety

• Improper cleaning and sanitizing could lead to severe health-related consequences, which can be associated with the inappropriate multiplication of bacteria, mould, or other destructive pathogens that would seep into the expressed milk. Considering that this fluid is nutritionally rich, should a pump fail to clean after every use, it will tend to act as a breeding centre for germs. This makes it highly essential for mothers to practice hygiene properly in order to ensure safety and health of both the mother and the baby. However, one of the major difficulties that arise in the teaching of consumers regarding regular cleaning, sterilization, and maintenance for the pump itself is educating first-time mothers or those who do not know much about pump care. Many consumers may not be aware of the need for maintenance or understand the detailed cleaning procedures required for each part of the pump. Manufacturers and healthcare professionals must invest in clear, user-friendly educational materials, such as guides, videos, or app notifications, for proper hygiene practice. Failure to solve this problem would discourage some customers from using the breast pumps, or they may use them wrongly, which can result in adverse health effects.

Segmentation Analysis

The market scope is segmented because of by Product Type, by End-User, by Distribution Channel, by Region.

By Product Type

Based on the Product Type of the market is segmented into Manual Pumps, Electric Pumps, Wearable Pumps, Hospital-Grade Pumps.

The electric pumps lead the market due to their efficiency, convenience, and advanced features. Electric breast pumps are specifically designed for high performance and have become the favourite choice of mothers, especially those with frequent needs for expressing milk. They are both single and double pump models for faster extraction of milk. It offers adjustable suction settings and tends to be relatively quieter and softer on the body than manual ones. For instance, Medela Pump In Style is an electric pump widely used due to its strong suction and portability, making it suitable for everyday use. Manual pumps are less efficient, but very popular because they are affordable and light. These pumps are operated by the user manually, which in turn makes them suitable for frequent use or for the mothers who require the simplification of product at an affordable price. An example would be the Lansinoh Manual Pump, which is compact and easy to operate.

Among the latest innovations in the market, wearable pumps offer hands-free operation. Pumps are private and portable, which allows mothers to pump while doing other things. For instance, Willow Wearable Breast Pump fits inside a bra allowing mothers to pump quietly without having to be tied to a power source. Hospital-grade pumps are powerful machines that people frequently rent for home use, though they are commonly found in hospitals. Hospital-grade pumps are very effective and are suitable for mothers with special breastfeeding needs, as they have very low milk supply. Hospital-grade pumps include the popular Medela Symphony.

By End-User

Based on the End-User of the market is segmented into Hospitals/Clinics, Home Use.

The home-use market segment drives this breast pump industry, based on the number of working mothers seeking convenience and ease of expression at home. Such pumps are individual purchases usually sought by someone looking to regularly or occasionally express milk. This type is primarily portable and is easy to operate for use with the daily convenience of personal health care. These pumps are more favoured by mothers for their convenience in expressing milk at home or while away, without being dependent on the hospital's facilities. Examples include Medela Pump In Style and Spectra S1, known for comfortable suction settings, portability, and efficiency designed for personal use.

There is a much smaller but highly significant market that hospitals/clinics cater to. Hospital-grade pumps are designed to have high efficiency, and they are more commonly used in medical settings. They help the mothers who may be experiencing low milk supply or were born prematurely in breastfeeding. Generally, these are rented or are available for use during hospitalization. They are more powerful, and their milking rate is higher than in home-use pumps. A prime example is the Medela Symphony, which is a hospital-grade pump that entails features of double pumping and adjustable suction, and maximizes milk production in medical environments. They are perfect for mothers who need more support to establish or maintain lactation.

Regional Snapshots

North America dominated the market share in 2023. Rapid adoption of advanced equipment in the U.S. has enabled the region to occupy a larger market share. Presence of leading manufacturers and quick adoption of advanced products is expected to drive the growth further in the region. The region is constantly developing cost-efficient and advanced patient devices to capture a huge market share. In addition, increasing the number of hospitals and growing geriatric populations are factors driving the growth in the regional market.

The U.S. dominated the market for North America breast pump in 2023. Some reasons behind its prominent position are a rise in the awareness of availability of breast pumps, increasing count of working women, and huge disposable income. For example, as per a study by the U.S. Bureau Of Labour Statistics, the female unemployment rate has reduced from 13.9% in the year 2020 to 3.3% in the year 2023.

Europe breast pump market is registering a huge growth in CAGR over the estimated timeframe due to increased birth rates and rising female employment in this region. For example, according to the Eurostat report in March 2023, approximately 4.09 million babies were born in Europe in 2021. Working women find it difficult to manage and provide the necessary nutrition to their babies, which may increase neonatal mortality if not adequately catered for. Breast pumps make it easier for working mothers to feed their babies properly. In addition, growing awareness among target consumers, that is, lactating mothers, about the benefits of breastfeeding is likely to create growth opportunities for the Europe breast pump market in the coming years. High disposable income and technological advancements are also prominent driving factors for the regional market.

The UK breast pump market is still in a nascent stage and thus has many growth opportunities owing to increasing awareness and supportive government initiatives. The NHS trusts have been given a framework to follow best practices through various initiatives such as the Baby Friendly Initiative, launched in 1991. In addition, the number of milk banks in the UK is also increasing, which will also drive the demand for breast pumps. As can be seen through data published by the European Milk Bank Association, there are, for example about 15 UK breast milk banks in 2021 that make available donor milk to premature babies.

List of Companies Profiled

• Ameda (Magento, Inc.)
• Hygeia Health
• Medela AG
• Koninklijke Philips N.V.
• Lansinoh Laboratories, Inc.
• Pigeon Corporation
• Motif Medical
• Chiaro Technology Limited (Elvie)
• Willow Innovations, Inc.
• Spectra Baby USA

Report Coverage

The report will cover the qualitative and quantitative data on the Global Cosmetic Dentistry Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations

Global Breast Pump Market Regional Analysis

North America accounted for the highest xx% market share in terms of revenue in the Breast Pump market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Breast Pump. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Breast Pump companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Breast Pump Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Breast Pump Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase

• To gain insightful analyses of the Breast Pump market and have comprehensive understanding of the global market and its commercial landscape.
• Assess the production processes, major issues, and solutions to mitigate the development risk.
• To understand the most affecting driving and restraining forces in the market and its impact in the global market.
• Learn about the Breast Pump market strategies that are being adopted by leading respective organizations.
• To understand the future outlook and prospects for the Breast Pump market. Besides the standard structure reports, we also provide custom research according to specific requirements.

Research Scope of Breast Pump Market

• Historic year: 2019- 2022
• Base year: 2023
• Forecast: 2024 to 2032
• Representation of Market revenue in USD Billion