Market Overview

Global Nutritional Supplements Market size was valued at around 461.45 billion in 2023 and is expected to reach a value of USD 728.23 billion by 2032, at a CAGR of 5.2% over the forecast period (2024–2032).

The Forecast Period of

The highest-level objective evaluation of the state of nutrition in the world is the Global Nutrition Report. It is produced each year to shed light on progress and challenges and is evidence-based. The intention of the report is to encourage governments, donors, businesses, civil society organizations, and others to act so as to end all forms of malnutrition. Keeping partners accountable for their commitments to improve diets and malnutrition in all its forms is another vital role it plays. The annual report details progress towards the global nutrition targets, reviews the impacts of unhealthy diets on the planet and human health, assesses the situation on nutrition financing, and provides an in-depth overview of past Nutrition for Growth (N4G) commitments.

It states that, despite some progress, the prevalence of malnutrition remains too high, diets are not getting healthier, and environmental requirements are increasing.

We will be paying an exponentially higher price if we don't act because the price of maintaining our current path is so enormous in terms of human, environmental, and financial costs. Despite COVID-19 exacerbating the problem, this analysis proves that it is only one piece of a much broader picture. But there is hope. There are ways to accomplish sustainable, healthful food that stops malnutrition without hurting the wellbeing of the planet.

Never have we had the data and resources required to drive greater accountability, improve nutrition outcomes, and raise significantly more funds than are currently spent on nutrition. Everything in nutrition must move faster, and the institutions and mechanisms that are holding us back must be transformed. The N4G Year of Action is taking place this year, which is the perfect time for stakeholders at every level—from global to local—of all industries and countries to commit to doing what is necessary to have a healthy and thriving population and planet.

Market Drivers

Increasing Health Consciousness

• The dietary supplements market has been hugely shaped by increased consumer knowledge of the need to live a healthy lifestyle and have preventative healthcare. The supplements market has expanded due to active seeking by individuals to curb deficiency and enhance overall well-being.

Aging Population and Chronic Diseases

• With the increasing global population and the incidence of chronic diseases, there is a huge need for dietary supplements. Supplements can help alleviate symptoms or promote overall health in individuals with chronic conditions, but elderly individuals tend to require additional nutrients to keep their ageing bodies going.

Rising Demand for Personalized Nutrition

• The growing consumer demand for personalized nutrition is a shining hope for the nutritional supplements sector. Personalized supplements are developed to personal specifications based on factors such as age, gender, lifestyle, and health goals. Genetic tests and wearables are enabling consumers to receive detailed information about their nutritional deficiencies and general health. This trend not only augments consumer engagement but also propels demand for customized solutions addressing specific requirements. The shift toward personalized nutrition also allows companies to differentiate, provide premium offerings, and foster loyalty, driving long-term market growth.

Growth of E-Commerce and Digital Platforms

• The sudden surge in e-commerce has changed the distribution and marketing of nutritional supplements. Internet platforms are convenient, accessible, and provide more options to consumers, allowing easy comparison of products and well-informed purchases. Direct-to-consumer models Favor manufacturers as they eliminate intermediaries and maximize profit margins. The online platform also makes it easy for targeted marketing campaigns, including personalized suggestions and subscription services, which improve customer retention. The growth of e-commerce is especially beneficial in markets that lack a substantial physical retail network, allowing businesses to penetrate untapped markets. With consumer behaviours tending to increasingly lean online, this channel is likely to continue driving industry growth.

Market Restraining Factors

Stringent Regulatory Framework

• The nutritional supplement market is severely tested by strict regulatory requirements by the ruling authorities worldwide. The regulations demand exhaustive testing, safety certifications, and compliance with quality standards before being approved for sale. They are time and resource-intensive, particularly to small businesses or new players that may not have sufficient funds. Regulatory policies also vary from region to region, and thus global distribution of products is difficult. For example, supplements that are classified as over the counter in one country may require prescription status or stricter compliance standards in another. This lack of harmonization makes it more complicated for manufacturers to expand their presence globally. Besides, non-compliance can result in product recalls, fines, or damage to brand reputation, further impacting market growth.

High Product Cost and Affordability Issues

• Supplements will tend to be costly because of factors like high-quality ingredients, R&D expenses, and sophisticated manufacturing processes. These costs are borne by the consumers, making supplements more unaffordable for cost-conscious consumers, especially in developing or poor areas. Moreover, with growing demand for personal or natural supplements with personalized formulation or new ingredients, it increases production expense. Affordability remains an ongoing hindrance to mass adoption, restricting market coverage and effectively ruling out substantial groups of the population that could benefit from these goods.

Segmentation Analysis

The market scope is segmented because of by Product, by Formulation, by Consumer Group.

• By Product

Based on the Product of the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements, Functional Foods and Beverages.

Functional foods and drinks led the segment with a revenue contribution of 50.1% in 2024. The leading position of the segment is attributed to the rise in demand for food additives with fortifying capabilities and nutrition food. The rise in awareness regarding health has also played a huge role in the expansion of the market. The functional food concept originated from Japan. In 1980, the Japanese government approved of fortified foods; since then, functional food products have been sought after.

The sports nutrition products segment is expected to exhibit the highest CAGR of 7.80% during 2025-2032. This is because of increasing awareness of fitness and health in order to enjoy a healthy lifestyle. Sports professional players and sport lovers have been fuelling the business of sports nutrition products, hence leading to an increase in this segment.

• By Formulation

Based on the Formulation of the market is segmented into Tablets, Capsules, Powder, Soft gels, Liquid, Others.

The powder segment led the market in 2024 with a revenue share of 37.97%. Powder forms have been widely adopted relative to soft chews and soft gels. Rising demand for food additives, protein powders, and vitamin supplements has stimulated segment growth. Additionally, active ingredients and enzymes in powder supplements are stable and have longer shelf lives compared to liquid forms, favourably contributing to segment growth.

The capsules segment is expected to grow at the highest rate of.1% CAGR during the forecast period 2025-2032. The availability of products in more than one encapsulation is the reason for an increase in the bioavailability of active ingredients. Multi-membrane encapsulations or multilayered, extended-release capsules for minerals and vitamins and omega-3 fatty acids are now found in capsules, which have driven the market growth.

• Regional Snapshots

By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. North America has traditionally been leading the global market for nutritional supplements among the said regions. The robust health care infrastructure, high degree of health awareness, and increasing demand from consumers for nutritional supplements to support overall wellness are the prime reasons behind it. With high priority on preventive health care, the region—and the US as a whole—boasts of a huge and diverse consumer base. Additionally, need for supplements that focus on energy, weight, mental well-being, and immune response has expanded more with the creation of lifestyle-related health issues such as stress, obesity, and cardiovascular disease. Its market leadership is also supported by the presence of popular brand names for supplements and North America's advanced e-commerce platform.

Yet, the Asia-Pacific region is expected to experience the highest growth rate. Rising disposable income, increased health consciousness, and a shift in the trend towards healthy living in countries like China, India, and Japan are inducing the steep growth rate there. Demand for both new and traditional supplements is being propelled by the area's large population, growing middle class, and increasing interest with health and exercise. Expansion during the next couple of years also will be motivated by expansion within the e-commerce market and growing interest in health trends from the West throughout Asia. Asia-Pacific is thus the brightest prospect for the future of the nutrition supplement industry.

List of Companies Profiled

• Glanbia PLC
• Nestlé Health Science
• Herbalife International of America, Inc
• Amway Corp.
• PepsiCo
• The Coca Cola Company
• GNC Holdings, LLC
• Thorne
• NOW Foods
• The Vitamin Shopee

Key Industry Developments

In June 2024, three new products were introduced in the product line of Steadfast Nutrition: 180-tablet vegetarian multivitamin mega pack, LIV Raw, and Whey Protein. These products are designed to cater to the nutritional and protein needs of sportmen and bodybuilding enthusiasts. The products were launched at the International Health Sports and Fitness Festival (IHFF), which is Asia's largest health and fitness exhibition.

In May 2023, The Perfect Game, an association of softball and baseball, collaborated with Launch Hydrate, a leading company in the sports nutrition market. The motive behind this association was to provide the participants of Perfect Games with a variety of sports drinks.

In April 2023, along with other products, Hemperella introduced hemp protein bars, hemp muesli, and hemp protein powder. The availability of products in varied Flavors is anticipated to draw consumers and promote market expansion.

Report Coverage

The report will cover the qualitative and quantitative data on the Global Nutritional Supplements Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations

Global Nutritional Supplements Market Regional Analysis

North America accounted for the highest xx% market share in terms of revenue in the Nutritional Supplements market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Nutritional Supplements. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Nutritional Supplements companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Nutritional Supplements Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Nutritional Supplements Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Questions

• How much the global Nutritional Supplements Market valued?
• Which region has the largest share in 2024 for the global Nutritional Supplements Market?
• What are the driving factors for the market?
• Which is the leading segment in the global market?
• What are the major players in the market?

Research Scope of Nutritional Supplements Market

• Historic year: 2019-2022
• Base year: 2023
• Forecast: 2024 to 2032
• Representation of Market revenue in USD Million

Nutritional Supplements Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: