Market Overview:

According to a new report by IMIR Market Research on Global Red Rice Market Size was valued at USD 3.4 Billion in 2022. The Red Rice market Technology is projected to grow from USD 3.6 Billion in 2023 to USD 4.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.90% during the forecast period (2023 - 2032).

The demand for products manufactured from rice that are nutritious and high in fiber is growing, and Asian countries are exporting more rice as a result, are the key market drivers enhancing the market growth.

Market Trends

• Increase in demand for high fibre and nutrient-rich rice products is driving the market growth

The use of red rice has increased as a result of consumer demand for rice products with high amounts of fiber and minerals. The presence of polyphenols is the primary reason red rice is consumed so widely. Red rice is chosen by health-conscious consumers, athletes, and others who maintain strict fitness regimes over unpolished or brown rice. As a result, red rice is being used more frequently in the sports and nutraceuticals industries. The primary component of red rice is the health-promoting substance anthocyanin. This rice's attractive red color as well as its ability to control blood pressure, prevent diabetes, improve vision, and reduce cancer cells are all attributed to it. Additionally, it possesses antibacterial and anti-inflammatory properties. Additionally, red rice is a significant source of calcium, iron, fiber, and vitamins B1 and B2. Additionally, anthocyanin's high antioxidant qualities can help lessen the effects of UV-induced skin damage and early aging. It also contains vitamins and minerals like zinc, iron, and others that support the maintenance of healthy, hydrated skin. Consequently, during the expected term, this crucial component will drive the red rice market to increase.

Red rice is prized for its excellent nutritional content and therapeutic benefits throughout India. Whole grain rice is consumed, along with red gunja, which is used to create bread and chapatti. South India's version of puttu is a dish cooked with sticky rice. Jatu red rice is highly regarded in Himachal Pradesh for its flavor and perfume. Himachal Pradesh's Matali and Lal dhan are used to treat high blood pressure and fever. A herb called kafalya, which grows in the hills of Himachal Pradesh and Uttar Pradesh, is used to cure leucorrhea and problems with abortion.

Red rice is a great source of dietary fiber and is packed with minerals. Calcium, iron, thiamin (B1), and riboflavin (B2) are all abundant in red rice. Anthocyanine, which possesses more antioxidants than brown rice and gives red rice its characteristic color, is responsible. Red rice is a substantial source of iron and manganese. It has flavonoids that support cell health and lower the body's free radical levels. Inflammation, allergies, and cancer risk are also reduced by it. Red rice is becoming more and more well-liked all over the world as a result of its capacity to decrease cholesterol and blood sugar.

The Asia-Pacific area produces and consumes more than 90% of the world's rice. As stable rice production expanded, especially in the region's poorer countries, concerns about food safety arose. People are starting to eat rice as a daily meal outside of Asia-Pacific, and cosmetic companies are using it as a main element in their products. Rice water, which is well recognized for reducing skin irritation brought on by sodium laurel sulphate (SLS), is a common ingredient in personal care products. Due to the growing global demand for rice, Asian countries are being urged to export substantial quantities of red rice. Thus, driving the Red Rice market revenue.

Scope of the Market Report

A recent market research report added to repository of Intellectual Market Insights Research is an in-depth analysis of Global Red Rice Market. On the basis of historic growth analysis and current scenario of Red Rice market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Red Rice market. This further helps users with their developmental strategy.

Key Market Players & Competitive Insights

Leading industry companies are making significant R&D investments in order to diversify their product offerings, which will drive the Red Rice market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also engaging in a number of strategic actions to increase their global footprint. The Red Rice sector needs to provide affordable products if it wants to grow and thrive in a more competitive and challenging market environment.

One of the primary business strategies employed by manufacturers in the worldwide Red Rice industry to assist customers and expand the market sector is local manufacturing to reduce operational costs. Some of the biggest benefits to medicine have recently come from the Red Rice sector. Major players in the Red Rice market, including LOTUS FOODS, INC, URMATT LTD, CEYLON PURE, Wuhan Jiacheng Biotechnology Co., Ltd., Lundberg Family Farms, Woodland Foods, Ltd, The Kroger Co., Mars, Inc., Riviana Foods, Inc., and Fabrar Liberia, Inc., are attempting to increase market demand by investing in research and development operations.

Jarrow Formulas, Inc. creates and sells nutritional supplements to help people maintain a healthy diet. The company offers products including minerals, vitamins, protein powder, probiotics, and other dietary nutritional supplements through its online, physical locations, and other retail outlets around the world, assisting customers in maintaining their health and fitness. In 2021, a partnership between Natrol and renowned provider of vitamins, minerals, and supplements Jarrow Formulas, Inc., was announced. Because of this collaboration, the organization was able to assemble and hire elite talent.

Nestle SA (Nestle) is a food and beverage producer and marketer. The company's product line-up consists of baby foods, bottled water, cereals, chocolates and confectionery, coffee, culinary products, plant-based meals, chilled and frozen foods, dairy products, nutritional products, ice cream, and things for pet care. Nestle provides its products under a number of brand names, including Aero, Purina Alpo, Milkybar, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat. The corporation has commercial centres in Asia, Oceania, the Americas, Europe, the Middle East, and Africa. Nestle is headquartered in Vevey, Waadt, Switzerland. In August 2021, Nestlé Health Sciences bought The Bountiful Company's main brands, including Solgar, Nature's Bounty, Osteo Bi-Flex, Ester-C, Puritan's Pride, and Sundown. The acquisition allowed the company to access a wider range of products that enhance consumer health around the world.

Key Companies in the Market Include

• LOTUS FOODS, INC
• URMATT LTD
• CEYLON PURE
• Wuhan Jiacheng Biotechnology Co., Ltd.
• Lundberg Family Farms
• Woodland Foods, Ltd
• The Kroger Co.
• Mars, Inc.
• Riviana Foods, Inc.
• Fabrar Liberia, Inc.

Industry Developments

April 2021: NOW Foods formed a partnership with the top seven globally renowned wellness authority in the health awareness spectrum in order to inspire, inform, and direct people to live a healthy life through the company's website. This effort helped clients become more health-conscious while raising brand awareness for the company.

Market Segmentation

Red Rice Product Type Outlook

• Rakthashali
• Thai Red Cargo Rice
• Bhutanese Red Rice
• Others

Red Rice Sorce Outlook

• Organic
• Conventional

Red Rice Distribution Channel Outlook

• Supermarket & Hypermarket
• Municipal Corporation Stores
• Convenience Stores
• Specialty Store
• Online Store & Others

Red Rice Regional Outlook

• North America
• Europe
• Asia-Pacific
• Rest of the World

Market Segment Insights

Product Type Insights

The global Red Rice market segmentation, based on Product Type, includes rakthashali, thai red cargo rice, bhutanese red rice, and others. Rakthashali segment dominated the global market in 2022. Due to its medicinal qualities and use in ayurvedic medicine, Rakthashali Red Rice has recently seen an increase in demand. Consumers are having trouble locating Rakthashali rice as its manufacturing cycle is about to finish. As consumer demand rises, it is projected that Rakthashali rice production will recommence.

Sorce Insights

The global Red Rice market segmentation, based on Source, includes organic and conventional. Organic segment dominated the global market in 2022. As individuals become more aware of how important it is to maintain excellent health, there is an increase in the use of organic foods. Consumer demand for organic red rice rises as a result of the advantages and higher nutritional value of organic red rice compared to conventional red rice.

Distribution Channel Insights

The global Red Rice market segmentation, based on Distribution Channel, includes supermarket & hypermarket, municipal corporation stores, convenience stores, specialty store, and online store & others. The municipal corporation stores segment dominated the global Red Rice market in 2022. Municipal corporation stores are local government establishments that offer the general public a selection of grains and cereals. These businesses are also known as ration shops. The demand for red rice in Municipal Corporation stores has significantly increased as a result of people increasingly purchasing poor quality food from ration shops at low prices. To buy food products, the client needs a ration card, which is issued by the government of the relevant country.

Regional Insights

Insights into the markets in North America, Europe, Asia-Pacific, and the rest of the world are provided by the study. In 2022, this market was dominated by the North American red rice market (45.80%). Traditional white rice is losing ground to red rice in popularity. Leading beauty care companies in North America use red rice as an ingredient in their cosmetics to profit from its properties. Red rice market participants also stand a high chance of boosting their sales and taking over the entire rice industry. Further, In the North American area, the U.S. Red Rice market had the biggest market share, while the Canada Red Rice market had the quickest rate of expansion.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Europe In 2022, the red rice market had a sizable market share. In the history of European cooking, rice has long played a significant role. Risotto has been a staple of northwest Italian cuisine since the fourteenth century, but rice has been used in paella and other dishes in Spain since the eight century, when the Arabs introduced the practice. Since it was initially found and as a result of its success in curing severe human illnesses, red rice has gained in popularity. Further, In the European region, the German Red Rice market had the biggest market share, and the U.K. Red Rice market had the quickest rate of growth.

From 2023 to 2032, the Asia Pacific Red Rice market is anticipated to experience rapid growth. India and Indonesia are the main producing nations of red rice. China and Japan are known for their red rice yeast preparations, which are used for traditional medical treatments. Red rice is a common ingredient in cosmetics in Japan and Korea because of its high antioxidant content. Moreover, In the Asia-Pacific region, the Indian Red Rice market had the quickest rate of growth while China's Red Rice market had the greatest market share.

Market Regional Analysis

North America accounted for the highest xx% market share in terms of revenue in the Red Rice market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Red Rice. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Red Rice companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Red Rice Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Red Rice Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Questions

• How much the global Red Rice Market valued?
• Which region has the largest share in 2023 for the global Red Rice Market?
• What are the driving factors for the market?
• Which is the leading segment in the global market?
• What are the major players in the market?

Research Scope of the Market

• Historic year: 2018- 2021
• Base year: 2022
• Forecast: 2023 to 2032
• Representation of Market revenue in USD Million

Red Rice Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: