Market forecast (2024-2032):

Global Gellan Gum Market size was valued at USD 216.87 Million in 2023 and is poised to grow from USD 244.91 Million in 2024 to USD 647.86 Million by 2032, growing at a CAGR of 12.93% during the forecast period (2024-2032).

Gellan gum is a fermentation product of carbohydrates with the bacterium Sphingomonas elodea, consisting of a high-molecular-weight polysaccharide. Generally, it is applied in the food and beverage industries as a gelling agent, stabilizer, and thickener. That means the potency of gellan gum an ingredient so valuable because of the formation of gels at very low concentrations, which makes it so versatile and efficient.

The global gellan gum market has risen due to increased demand for the incorporation of natural and clean-label ingredients into food products. As health consciousness in consumer’s increases, so does the demand for products that have no artificial additives, further accelerating the uptake of gellan gum. Its application includes industries such as food and beverages, pharmaceuticals, personal care, and industrial. Gellan gum, in its capacity as a biocompatible and non-toxic molecule, finds its application in controlled drug delivery systems in pharmaceuticals. In personal care, it functions as a stabilizer and thickener in formulations such as shampoo, creams, and lotions.

Growth of the gellan gum market has been driven by several factors. With veganism and vegetarianism increasingly being adopted by consumers, demand for plant-based gelling agents as substitutes for gelatin came to the fore. Also, the growth of the processed food industry, going great guns in developing economies, opened new avenues for manufacturers of gellan gum. Last but not least, new production technologies make this gum more accessible and cost-effective.

The market faces several limitations, especially high production costs and competition from other hydrocolloids such as agar-agar and carrageenan. In addition, the regulatory hurdles and compliance of the players with strict food safety standards are also opening up as challenges in their way.

The global gellan gum market will continue to grow with its increasing functional benefits and rapidly growing applicative base, growing consumer demand for natural ingredients. Newer and innovative uses of gellan gum are likely to come to the fore as more and more research and development activities are continuously carried out, thus further fuelling market growth.

Market Dynamics: Market Drivers

Rising Demand for Natural and Clean-Label Ingredients

• With consumers increasingly looking at health and wellness, these trends have shifted considerably towards the natural and clean label for food products. This was mainly driven by increased awareness of the probable health risks due to artificial additives and preservatives. Therefore, gellan gum can be said to be fitted well within this demand, considering that it is a natural polysaccharide because its production involves microbial fermentation. More importantly, this component that they have to offer to food manufacturers can perform gelling, stabilizing, and thickening efficiently without the need for synthetic additives. The demand for clean-label ingredients in food products has been influencing the gellan gum market globally.

Growth of the Processed Food Industry in Emerging Economies

• Processed food is an emerging market, and it already is accelerating in growth, especially in the economies like India, China, and Brazil. The demand has been increasing fast in these regions with urbanization, new lifestyles, and the resultant rise in disposable incomes for convenient ready-to-eat foods. An additive of the versatility and efficiency of Gellan Gum is very essential in a vast range of processed foods, such as dairy products and confectionery. With the growth in the sector of processed food, there will be a directly proportional increase in the demand for gellan gum, hence fuelling the market growth.

Market Trends

Increasing Adoption of Plant-Based Gelling Agents

• Veganism and vegetarianism are increasingly being followed, so is the demand for plant-based, animal component-free alternatives, like gelatin. Gellan gum is produced from microbial fermentation and acts as a great plant-based gelling agent. This trend does not remain restricted to the food industry; it also extends into pharmaceuticals and personal care products. Due to the increasing adoption of plant-based gelling agents, this segment has developed in support of the larger consumer trends leaning towards sustainability and ethical consumption.

Advancements in Production Technologies

• Technological improvements in gellan gum production make the product more available and economical. Improved fermentation conditions and downstream purification processes lead to better yield and higher quality gellan gum. All such improvements lower the cost of the product while enhancing its functionality, thus attracting a wider circle of using industries. Since new technologies in the sphere of its production are being constantly developed, they are expected to open up new uses and applications for gellan gum and promote further market growth.

Market Restraining Factors

High Production Costs

• Gellan gum production, though having a number of benefits, still is more or less pricey as compared to other hydrocolloids available in the market. It is quite expensive due to the fermentation process and extra purification methods employed. This becomes one major limitation, at least to the small and medium-scale industries for whom the extra cost might be rather difficult to absorb. The high cost of production, therefore, has acted as a major constraint on the market and thus may limit its growth in spite of growing demand for natural ingredients.

Regulatory and Compliance Challenges

• The regulatory standards and compliance requirements for the gellan gum market are very tight, particularly in the case of food and pharmaceutical industries. It is a rather complex and probably costly process for gellan gum to comply with various national and international safety and quality parameters. In most cases, it takes time for regulatory approvals, and hence it may act as a barrier for new entrants. Such challenges will further limit the growth of the market or act as a barrier for manufacturers who intend to launch new products or extend existing ones across geographical locations.

Market Segmentation Analysis

The market scope is segmented because of by Type, by Application.

By Type

• High Acyl Content
• Low Acyl Content

The Low Acyl Content segment dominates the global gellan gum market. This dominance is attributed to unique properties and versatile applications of low acyl gellan gum compared to that of its high acyl counterpart. On the other hand, low acyl gellan gum creates firm, brittle gels valued highly across a wide diversity of applications, particularly in food and beverage applications. The major property of this gelling agent is its ability to form strong, transparent, and stable gels at low concentrations, which very definitely recommends it for application in confectionery, dairy products, and beverages. More precisely, these features are needed for foodstuffs whose desired nature is to give a certain texture and be stable over time—like gel desserts, jelly candies, and drinking gels.

One of the critical factors is the superior performance for the production of a clear, thermally reversible gel. Clarity and stability in this industry are highly considered in the beverage sector. Low acyl gellan gum's ability to maintain its gel strength under different temperature conditions makes the product very useful for use on products undergoing thermal processing. Moreover, this hydrocolloid will also be compatible with other hydrocolloids and ingredients to further increase its utility for making correct textures and functionalities from complex formulations.

The low acyl content segment dominates, for it finds its way into pharmaceutical and personal care industries. In the application of pharmaceuticals, low acyl gellan gum is used in controlled drug delivery systems since it is biocompatible and forms gels. In personal care products, the applications relate to thickening and stabilizing, ensuring consistency and stability in creams, lotions, and gels.

Increasing interest from the market in clean-label and natural ingredients has driven up demand for low acyl gellan gum. As it is derived from microbial fermentation and within the clean-label criteria, it also aligns well with changing consumer preferences towards natural ingredients and a transparent ingredient declaration list.

Its versatility, functional benefits, and trends in consumer preference have played a pivotal role in shaping low acyl gellan gum as the leading segment in the global gellan gum market and have carved out a wide application pathway across industries.

By Application

• Cosmetic and personal care
• Food and Beverage
• Pharmaceuticals
• Others

The food and beverage segment leads the global gellan gum market, and there are a couple of reasons why it has been able to do so. The versatility of gellan gum as a gelling agent, stabilizer, and thickener has built its potential in food and beverage applications. Its very special properties empower it to form gels at very low concentrations, hence making it very effective and cost-effective for manufacturers. This efficiency, combined with the ability to tolerate changes in temperature and pH ranges, gives gellan gum the versatility to be used in a great number of foodstuffs: milk alternatives, confectionery products, beverages, baked goods, and many others.

One of the major factors behind this dominance of the Food and Beverage segment is certainly the ever-increasing upward trajectory of consumer demand for clean-label and natural ingredients. As consumer behavior becomes more and more health-oriented, there is a rapid trend shift toward products having no artificial additives or preservatives. Gellan gum, produced by microbial fermentation, just meets the trend well as a natural polysaccharide. The natural origin and functionality make gellan gum one of the key ingredients for manufacturers who want to comply with the clean-label demand.

Growing veganism and vegetarianism have driven the demand to an even higher degree. Gellan gum is a plant-based gelling agent, and it has been acting as a very good alternative to animal-derived gelatin, thus serving a wide range of consumers' dietary choices. This trend is more specific for gellan gum in the production of plant-based dairy products, as it enhances texture and stability.

This is also substantiated by the robust growth of the processed food industry, especially in developing economies. Rapid urbanization, changes in lifestyles, and rising disposable incomes mainly in the Asia-Pacific and Latin American regions—have been shifting demand toward convenient and ready-to-eat food products. It is gellan gum's functionality for enhancing the quality and shelf life of these kinds of foods that makes it a critical ingredient, thus further strengthening its position in the market.

The Food and Beverage segment dominates the global gellan gum market on the basis of functional benefits, alignment with consumer trends, and increasing applications in the processed food sector.

Regional Snapshots

• North America (U.S., Canada, Mexico)
• Europe (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
• Asia-Pacific (China, India, Japan, ASEAN, Rest of Asia-Pacific)
• Latin America (Brazil, Mexico, Rest of Latin America)
• MEA (Saudi Arabia, South Africa, UAE, Rest Of MEA)

By region, it offers insights into the markets in North America, Europe, Asia-Pacific, Latin America, and MEA. Historically, North America held a leading share in the global gellan gum market. Among various aspects, a few can be attributed to such dominance across this region. First, the food and beverage industries in this region are firmly established and always have a demand for high-quality and natural ingredients. The trend in clean-label products is very high across North America, and this is driven by health-conscious consumers and stringent regulatory standards. Added to this, superior gelling, stabilizing, and thickening properties of gellan gum see it being used in advanced sectors of pharmaceuticals and personal care in the region. In this respect, big players and constant investment in R&D further cement the lead for North America in the global gellan gum market.

Asia-Pacific is projected to reflect the fastest growth in the gellan gum market during the forecast period. Fast growth in this region is supported by the rapidly growing food and beverages industry as a result of increasing urbanization, higher disposable income, and changing eating habits. Countries such as China, India, and Japan are showing high demand for processed and convenience foods. This boost in demand increases the use of gellan gum as a food additive. Furthermore, pharmaceuticals and personal care—also booming industries within the Asian Pacific region—have recorded an increase in the use of gellan gum due to its functional benefits and natural origin.

This growth in this region is also fuelled by favourable government initiatives and investments towards the local production of natural and functional food ingredients. In addition to this, the increasing awareness and adoption rate of vegan and vegetarian diets across Asia-Pacific are escalating the demand for plant-based gelling agents like gellan gum. With a large and growing population base, coupled with accelerating industrialization and technological growth, the Asia-Pacific region is on course to be the fastest-growing market for gellan gum.

Though currently North America leads the global gellan gum market with well-established industries and consumer trends, it will be Asia-Pacific that registers the fastest growth driven by the food, pharma, and personal care industries, along with a rapidly growing demand for natural and plant-based ingredients.

List of Companies Profiled:

• Henkel AG & Co. KGaA
• 3M Company
• Sika AG
• B. Fuller Company
• Bostik SA
• Dow Chemical Company
• BASF SE
• Avery Dennison Corporation
• Mapei S.p.A
• Permabond LLC
• DAP Products Inc.
• Franklin International
• ITW Performance Polymers
• Momentive Performance Materials Inc.
• Pidilite Industries Limited
• Hexion Inc.
• Jowat SE
• Arkema Group
• Huntsman Corporation
• LORD Corporation

Key Industry Developments

In May 2023, Teejoy, a Chinese company supplying gellan gum, launched a range of gellan gum products designed for use in the personal care and cosmetics industry.

In April 2023, Hebei Xinhe, a producer of gellan gum based in China, announced the expansion of its production capacity to meet the surging demand for the same.

In March 2023, CP Kelco, a leading provider of gellan gum, announced the launch of its new line of gellan gum products aimed to meet the rising demand for clean ingredients in the food and beverage industry.

Report Coverage

The report will cover the qualitative and quantitative data on the global Gellan Gum Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations

Market Regional Analysis

North America accounted for the highest Gellan Gum% market share in terms of revenue in the Gellan Gum market and is expected to expand at a CAGR of Gellan Gum% during the forecast period. This growth can be attributed to the growing adoption of Gellan Gum. The market in APAC is expected to witness significant growth and is expected to register a CAGR of Gellan Gum% over upcoming years, because of the presence of key Gellan Gum companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Gellan Gum Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Gellan Gum Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 5 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Questions

• How much the global Gellan Gum Market valued?
• Which region has the largest share in 2024 for the global Gellan Gum Market?
• What are the driving factors for the market?
• Which is the leading segment in the global market?
• What are the major players in the market?

Research Scope of Gellan Gum Market

• Historic year: 2019-2022
• Base year: 2023
• Forecast: 2024 to 2032
• Representation of Market revenue in USD Million

Gellan Gum Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: