Market Overview

The Home Improvement Market size was valued at around 894.20 billion in 2024 and is expected to reach a value of USD 1323.63 billion by 2034, at a CAGR of 4.0% over the forecast period (2025–2034).

The global home improvement market has grown steadily year after year with the coming together of changing consumer requirements, enhanced disposable incomes, and increased emphasis on individual lifestyles. Homeowners have been spending increasingly more and more amounts of money on redevelopment, restructuring, and remodelling of homes due to growing urban populations and changing lifestyles in a bid to make them comfortable, convenient, and attractive. The market also includes vast labour, ranging from kitchen, bathroom, living area, and outside makeover to the installation of smart technology and eco-friendly energy-saving systems. Growing environmental pressure and sustainability requirements have compelled consumers to implement green material and energy-saving appliances in their home improvement process.

Technological innovation is one of the leading drivers of change in the home improvement sector. Technologies such as 3D visualization software, augmented reality programs, and web-based design websites are enabling homeowners to plan and design projects with greater accuracy and efficiency. E-commerce adoption within the home improvement value chain has also made it easier for consumers to access products and services, providing them with more choice and competitive prices. Furthermore, do-it-yourself (DIY) actions, driven by web videos and social media, have encouraged increasingly more consumers to upgrade modestly themselves, hence generating market dynamism.

Consumer patterns have also moved towards emphasis on home convenience and functionality, particularly considering global happenings that have resulted in people spending more time indoors. Telework behaviour has facilitated home space remodelling to accommodate home offices and multizone spaces. At the same time, outdoor living areas, wellness-driven updates, and smart home technology, a broader desire for enrichment of lifestyle, are becoming increasingly popular. These evolving demands are prompting manufacturers, retailers, and service providers to innovate and diversify their offerings, from modular furniture and ergonomic design to integrated technology and green building solutions.
Economic conditions such as increasing property prices and availability of low-cost financing schemes have also fuelled the expansion of the home improvement market. House owners are willing to spend money on home improvements, not only for a better lifestyle, but also to maximize resale value. Besides, demographic shifts, including aging populations and rising homeownership rates among millennials, are influencing design choices and renovation priorities. The convergence of these factors economic conditions, technological advancement, and shifting consumer behaviours continues to impact the trajectory of the worldwide home improvement industry to be a stable and vibrant market with room for sustained expansion.

Market Drivers

Rising Disposable Incomes and Consumer Spending

• The increase in disposable incomes in both developed and emerging economies is one of the key drivers for the global home improvement market. When families are more financially secure and earning higher incomes, they are willing to invest a part of their earnings in upgrading their living areas. Strengthened economic conditions make consumers confident enough to invest in remodelling and renovation projects that were earlier out of reach.
• These upgrades may vary from the cosmetic improvements such as painting, flooring, and furnishing to major renovations like structural changes or new additions to the property. With financial accessibility and consumer credit becoming increasingly accessible, many homeowners are going for loans and easy payment methods to fund such projects. The need for contemporary, customized, and functional homes has escalated, and increased income levels underpin this desire. Consequently, the market continues to pick up pace with more consumer confidence in investing in their real estate for improved living standards and resale price in the future.

Increasing Focus on Home Aesthetics and Comfort

• Homeowners today are placing greater emphasis on the appearance, comfort, and functionality of their homes. The shift in consumer trend toward making their homes not only functional but also desirable is a prime market driver. Social media influences, home make-over TV shows, and inspirational websites on the internet have made individuals continually bombarded with interior and exterior design ideas. This exposure inspires them to copy or modify styles reflecting their personality or lifestyle needs of the moment.
• As the global shift toward hybrid life and work from home, there is growing interest in well-designed and comfortable home environments. Spaces like wellness spaces, entertainment spaces, and home offices have been heavily invested in. Consumers are also focusing on fixture upgrade, installing new-age appliances, and using innovative storage systems to make the most out of space. This emphasis on domestic space and environment, combined with the greater amount of time spent indoors, keeps renovation and upgrading projects on the move worldwide.

Market Opportunities

Growing Adoption of Smart Home Technologies

• Smart home technology integration is one of the most critical opportunity areas in the home improvement sector. Digital disruption is redesigning consumer behaviours, and with this, homeowners are increasingly fascinated with automation and smart home technology to increase convenience, security, and energy savings. Smart thermostats, smart lighting solutions, security cameras, voice command-based assistants, and smart appliance integration are already starting to appear as standard integrations in remodelling processes.
• These technologies allow users to manage and monitor home functions remotely, providing them with greater command of their dwelling. The appeal of enhanced lifestyle and potential savings on energy bills is motivating homes to incorporate intelligent solutions in development or upgrade work. In addition, the growing landscape of networked devices supported by the Internet of Things (IoT) and smartphone connectivity has made smart technology more user-friendly and convenient. Home improvement businesses and technology providers will be well-served to collaborate and offer end-to-end solutions, driving product innovation and customer engagement in this rapidly evolving market.

Increasing Demand for Sustainable and Eco-Friendly Solutions

• Sustainability is increasingly becoming a key factor in home remodelling decisions, presenting a strong growth potential for businesses with eco-friendly products and services. Homeowners are becoming more conscious of their carbon footprint and wanting materials, designs, and technology that conserve energy and minimize waste. The sustainable building materials market for products such as bamboo flooring, recycled metal, and low-VOC paint has increased over time. Energy-efficient windows, solar panels, insulation systems, and low-flow water-savings fixtures are becoming a focus for new construction as well as existing building. Not only are the green products good for the earth, but they can also reduce utility costs, which is good from both a moral and financial standpoint. Government incentives and legislation in most areas also promote the use of energy-efficient home improvements. As this trend keeps increasing, service providers and suppliers can position themselves by promoting certified green products, sustainability audits, and value-added services to go with eco-friendly practices. This increased interest among consumers towards sustainable living will heavily influence the future of the home improvement market.

Market Restraining Factors

High Cost of Raw Materials and Labor

• Among the major challenges facing the growth of the home improvement industry is the rising cost of raw materials such as timber, cement, steel, and other construction materials. Increased demand from global outreach, supply chain issues, and inflationary pressures have all contributed to driving the material cost up. This has a direct impact on the total cost of home improvements, which become inaccessible to ordinary consumers.
• Shortages of trained labour in most regions exacerbate the problem, leading to higher wages and project duration. To many homeowners, especially those who are middle-income, these extra expenses might discourage renovation projects or force them to scale down upgrades of their choice. Both service providers and contractors may suffer margin squeeze and difficulty in meeting project quality within budget. Over the long term, unless stabilized, the fluctuation in raw material and labour costs may discourage market expansion and make consumer buying decisions on home improvement sluggish.

Disruptions in Supply Chain and Logistics

• Global supply chain inefficiencies have become another hurdle to home improvement market growth. The COVID-19 pandemic revealed weaknesses in the flow of goods, impacting the availability of needed products like furniture, building materials, fixtures, and electrical components. With economies recovering, continued disruptions like transportation congestion, port delays, and geopolitical tensions continue to be challenges. These issues result in delayed deliveries, inventory shortages, and price spikes, hence slowing project execution for consumers and builders. Dealers and suppliers have been forced to redo lead times and suffer from difficulty in meeting rising demand. Such deviations from available products discourage consumers from starting home improvement schemes, particularly if certain materials or components are critical to their functionality or design requirements. The logistics uncertainty also affects international sourcing and influences the smaller players that depend on foreign materials, hence serving as a hindrance to free market growth.

Segmentation Analysis

The market scope is segmented because of by Type, by End Use.

By Type

Based on the Type of the market is segmented into Do-it-yourself (DIY), Do-it-for-me (DIFM).

Among the two significant segments of the home improvement market Do-it-yourself (DIY) and Do-it-for-me (DIFM) the Do-it-for-me (DIFM) segment has consistently been greater. This is because consumers want professional expertise, quality assurance, and time benefits when undertaking advanced or extensive remodelling activity. Homeowners, particularly in mature markets, usually don't have the time, tools, and skills to perform some of the improvements and therefore are dependent on contractors, designers, and specialized service professionals. Kitchen and bathroom remodelling, structural alterations, electrical and plumbing work generally need technical know-how and safety regulation compliance, further validating DIFM. In addition, the increasing popularity of custom and high-end remodelling has fuelled demand for professional services that offer customized solutions, modern designs, and convenient execution.

The DIFM segment also benefits from greater emphasis on home appearance, compatibility with smart homes, and energy efficiency all of which often require trained professionals to install and set up correctly. Also, older populations and two-income families are more concerned about convenience than with saving money and therefore choose DIFM rather than DIY. While the DIY segment has been expanding, especially among younger, technology-savvy consumers motivated by cost savings and internet-based instructions, DIFM is still the market leader in revenues due to the higher value and complexity of projects done by professionals.

By End Use

Based on the End Use of the market is segmented into Kitchen Upgrades, Bath Upgrades, System Upgrades, Exterior Replacements, Interior Replacements, Property Improvements, Disaster Repairs.

Among the various end-use portions of the global home improvement sector, Kitchen Remodels stood as the primary portion. Leadership is due predominantly to the status of the kitchen as the household's central fixture as both working and lifestyle update centre. Because customers are headed toward modern open-concept design for kitchens as well as their utilization of the space, people are consistently outlaying sums on kitchen redoing that better serves and beauty. These renovations typically include new cabinetry, countertops, lighting, flooring, and energy-efficient appliances that contribute immensely to the overall value of the property.

Kitchens are also among the most remodelled rooms because they have a direct effect on resale value and are thus a target for owners looking to enhance property appeal. The presence of smart kitchen technologies such as touchless faucets, smart ovens, and green appliances drives demand for kitchen upgrades, especially among technology-savvy and environmentally conscious consumers.

Shifting trends in lifestyle, such as home working and home-oriented living, have led to increased home heating and cooking, which increases the demand for aesthetically pleasing and functional kitchen areas. As a result, the kitchen renovation segment accounts for a larger share of consumer spend within the home improvement market and hence is the most common as well as high-value category.

Regional Snapshots

By region, Insights into the markets in North America, Europe, Asia-Pacific, Latin America and MEA are provided by the study. As per current market studies, North America was the global leader in home remodelling driven by robust consumer expenditures, established base of housing, and prevalent adoption of smart home technology. The area, and the United States in general, boasts an established homeownership culture and do-it-yourself repair culture supported by a solid retail and contractor presence. North America is also backed by healthy financing systems that offer affordable credit facilities to support remodelling activity, which in turn catalyses market growth. Also, the home-working trend, which was boosted by the pandemic, has created a boom in demand for home offices and available indoor space, and homeowners have been investing in full-scale remodelling and upgrades.
Well-established e-commerce sites and digital technology also facilitate it for consumers to organize and coordinate projects, adding to the region's dominance.

However, Asia-Pacific will grow the quickest among the home improvement market regions. The Asian-Pacific high growth will be spearheaded by increased urbanization, increased disposable income, and increased middle-class population. China, India, and Southeast Asian nations are witnessing high residential construction activity, along with increased focus on modern interior design and living space. In addition, government initiatives of smart cities and housing construction, along with increasing adoption of Western lifestyles and tastes, are driving regional market expansion. With higher digital penetration and consumer trends leaning towards convenience and sustainability, Asia-Pacific will be poised to record strong long-term expansion in the home improvement market.

List of Companies Profiled

• American Exteriors
• Belfor
• Coit Services, Inc.
• Crane Renovation Group
• DKI Ventures, LLC
• FirstService Corporation
• Henkel Corporation
• Kohler
• Lowe's Companies
• Masco Corporation
• Handyman
• Neil Kelly Company
• Sherwin-Williams
• Stanley Black & Decker
• The Home Depot
• Venturi Restoration

Key Industry Developments

In March 2024, Kingfisher has launched a home improvement marketplace at Castorama France, which represents the next level in the development of its marketplace offering.

In October 2023, MarketBlast made public their plans to host a worldwide search for product innovation in the field of home improvement. The search will include tools, hardware, DIY innovations, Home Improvement innovation, and new innovative products from manufacturers and distributors.

Report Coverage

The report will cover the qualitative and quantitative data on the Global Home Improvement Market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations

Global Home Improvement Market Regional Analysis

North America accounted for the highest xx% market share in terms of revenue in the Home Improvement market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Home Improvement. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Home Improvement companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Home Improvement Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Home Improvement Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Points Covered in the Report

• The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.
• The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.
• The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.
• Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.
• The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase

• To gain insightful analyses of the Home Improvement market and have comprehensive understanding of the global market and its commercial landscape.
• Assess the production processes, major issues, and solutions to mitigate the development risk.
• To understand the most affecting driving and restraining forces in the market and its impact in the global market.
• Learn about the Home Improvement market strategies that are being adopted by leading respective organizations.
• To understand the future outlook and prospects for the Home Improvement market. Besides the standard structure reports, we also provide custom research according to specific requirements.

Research Scope of Home Improvement Market

• Historic year: 2020-2023
• Base year: 2024
• Forecast: 2025 to 2034
• Representation of Market revenue in USD Billion

Home Improvement Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: