Market Overview:

The Natural Food Colors Market size was USD 1.70 billion in 2022. Covid-19's pandemic has disrupted global supply chains, affecting the sourcing and availability of raw materials used in natural food colors. Travel restrictions, temporary closures of manufacturing facilities, and logistical challenges have impacted the supply of ingredients. Between 2023 and 2031, the market is projected to grow at a CAGR of 7.2%, from USD 1.80 billion in 2023 to USD 2.92 billion in 2031. The sudden rise in CAGR is attributed to this market growth returning to the pre-pandemic level once the pandemic is over.

Market Scope and Definition:

The natural food colors market refers to the industry involved in the production, distribution, and sale of food colors derived from natural sources. Natural food colors are pigments obtained from plants, fruits, vegetables, and other natural sources, which are used to enhance the visual appeal of food and beverage products.

The scope of the natural food colors market encompasses various aspects related to the production, distribution, and consumption of natural food colors. The natural food colors market is a rapidly growing segment within the food industry, driven by the increasing consumer demand for natural and healthier food options. Manufacturers and stakeholders in the market continue to innovate and develop new natural food colour solutions. Several key players in the market are adopting strategies such as mergers, acquisition, partnerships, and collaboration for the expansion their product portfolio. For instance,

• In September 2022, Sun Chemical Company announced that the launch of its SUNFOODS range of natural colorants which are aimed at addressing coloring needs across food and beverages sector. By expanding their product offerings in the natural food colors market, Sun Chemical aims to position itself as a key player in the industry and capitalize on the increasing demand for natural colorants in the food and beverage sector.

Market Drivers:

Growing Consumer Demand for Clean Label Products is the Driver of the natural food colors Market.

growing consumer demand for clean label products is a significant driver in the natural food colors market. Consumers are increasingly looking for food and beverage products with transparent and easily understandable ingredient lists. Natural food colors derived from plant, fruit, and vegetable sources align with this clean label trend, as they are perceived as healthier and more desirable alternatives to synthetic colors.

Natural food colors offer the advantage of being sourced from recognizable and familiar ingredients, such as berries, turmeric, beetroot, and spirulina, which are widely recognized as natural sources of color. This transparency resonates with consumers who are seeking products that are free from artificial additives and chemicals.

Rise in Plant-Based and Vegan Product Consumption Drives the Market Growth

The rise in plant-based and vegan product consumption has indeed fueled the demand for natural food colors derived from plant sources. As more consumers adopt plant-based and vegan diets, they seek food and beverage products that align with their dietary choices.

Plant-based and vegan products rely on ingredients sourced from plants, fruits, and vegetables. To enhance the visual appeal and meet consumer expectations, natural food colors derived from plant sources are often incorporated into these products. These natural colorants help create vibrant and appealing food and beverages while maintaining the product's plant-based or vegan credentials.

ColorMaker is a company specializing in natural food colors and dyes. They offer a range of plant-based colorants made from sources such as fruits, vegetables, and edible flowers. Their natural colors are used by food and beverage manufacturers, including those catering to plant-based and vegan consumers.

Market Trends:

Expansion of Product Applications is the Market Trends of Natural Food Colors Market.

The expansion of product applications is a significant trend in the natural food colors market. Natural food colors are no longer limited to traditional sectors like bakery and confectionery but are now being utilized in a wide range of food and beverage products. This trend is driven by the versatility of natural food colors, which allows manufacturers to cater to diverse consumer preferences and create visually appealing products.

Beverages: Natural food colors are being used to enhance the visual appeal of beverages such as fruit juices, soft drinks, sports drinks, and functional beverages. They are used to provide vibrant colors to the beverages, making them more visually appealing and enticing to consumers.

Market Restraining Factors:

Sensory Limitations and High Expensive Price is a Restraining Factor in the Natural Food Colors Market

Natural food colors are often more expensive compared to synthetic colors. The production and extraction processes for natural colorants can be complex and require specialized equipment and expertise. Additionally, the sourcing of natural ingredients can be costly, especially for exotic or rare plant sources. The higher cost of natural food colors can pose a challenge for manufacturers, particularly those operating on tight budgets or competing in price-sensitive markets.

Natural food colors may have certain sensory limitations compared to synthetic colors. They might impart slight flavour or odor to the products, which could impact the overall taste and sensory experience. Manufacturers need to carefully select and formulate natural colorants to minimize any undesirable sensory effects.

Scope of Natural Food Colors Market Report:

A recent market research report added to repository of Intellectual Market Insights Research is an in-depth analysis of Global Natural Food Colors Market. On the basis of historic growth analysis and current scenario of Natural Food Colors market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Natural Food Colors market. This further helps users with their developmental strategy.

This report examines all the key factors influencing growth of global Natural Food Colors market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Natural Food Colors market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, pricing strategies, innovation possibilities and much more.

The report covers the all the aspects of industry with dedicated study of key players that includes market leaders, followers and new entrants by region. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by region on the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give clear futuristic view of the industry to the decision makers.

Key Players Strategies in the Market:

• In January 2021, GNT Group introduced a new pink shade coloring agent under its EXBERRY brand called EXBERRY Shade Pink – OD. This coloring agent was specifically developed for use in fat-based applications. It complements GNT's existing range of color variants, which includes red, yellow, orange, blue, and green options.
• In October 2020, Chr. Hansen Natural Colors did establish an R&D center in Montpellier, France. The purpose of this center was to enhance the company's capabilities in pigment, formulation, and application to develop new natural color solutions, with a particular focus on green, blue, and brown hues.

Natural Food Colors Market Players Analysis:

• • Archer Daniels Midland Company
  • Aromata Group S. R. L
  • BASF SE
  • CHR Hansen Holding A/S
  • D.D. Williamson & Co. Inc.
  • Döhler Group
  • FMC Corporation
  • GNT Group B. V.
  • IFC Solutions.
  • INCOLTEC
  • Kalsec Inc.
  • Kolorjet Chemicals Pvt. Ltd.
  • Koninklijke DSM N.V.
  • Lycored Ltd.
  • Naturex S.A.
  • Phinix International
  • San-Ei Gen F.F.I. Inc.
  • Sensient Technologies Corporation
  • Vinayak Ingredients India Pvt. Lt
• Others

Natural Food Colors Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2023-2031 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.

Key Industry Developments:

• In July 2021, the GNT Group, a leading provider of natural food colors, announced the launch of two new EXBERRY Coloring Foods made from turmeric and spirulina. These products were specifically developed to cater to the increasing global demand for cost-effective green colors that align with clean label declarations.
• In June 2021, Chr. Hansen Natural Colors, which is now known as Oterra, announced the complete acquisition of Symrise AG's natural food coloring business. This acquisition was a significant strategic move for Oterra as it aimed to strengthen its position in the natural food colors market. This acquisition reinforced Oterra's commitment to delivering high-quality natural color solutions and positioned the company as a key player in the industry.
• In September 2020, the Israel-based start-up company Phytolon announced that it had secured USD 4.1 million in funding. The funding was obtained to support the development and commercialization of Phytolon's fermentation-based technology, which is aimed at producing natural and high-quality food colorings.

Natural Food Colors Market Segmentation Analysis:

The market scope is segmented on the basis of by type, by source, by form, by solubility, by application, and by region.

By Type

Based on the type of the market is segmented into Carmine, Anthocyanins, Caramel, Annatto, Carotenoids, Chlorophyll, Spirulina, and others.

Carmine: Carmine, also known as cochineal extract, has traditionally held the largest share in the natural food colors market. It is derived from the cochineal insect and is commonly used as a red colorant in food and beverage products. However, in recent years, there has been increasing demand for alternative natural colorants.

Spirulina: Spirulina has been experiencing significant growth in the natural food colors market and has shown a high Compound Annual Growth Rate (CAGR) in recent years. Spirulina is a blue-green microalgae that contains natural pigments, including phycocyanin, which imparts a vibrant blue color.

By Source

Based on the source of the market is segmented into Plant, Mineral, Micro-Organism, and Animal

Plant: In the natural food colors market, plant-based colorants hold the largest share. Plant-derived natural colorants are widely used in various food and beverage products, thanks to their wide availability, diverse color range, and consumer preference for clean label and natural ingredients.

Micro-Organism: Microorganisms, such as bacteria and yeasts, can play a significant role in the production of natural food colors. One example of a microorganism-derived natural colorant is Monascus purpureus, a type of red yeast that produces a pigment called Monascus red. This natural colorant has gained attention in the food industry and has shown a high Compound Annual Growth Rate (CAGR) in the natural food colors market.

By Form

Based on form the market is segmented into Liquid, Powder, Gel, Emulsion and Manufacturer Analysis.

Liquid: In the natural food colors market, liquid-based colorants hold a significant share. Liquid natural food colors are preferred by many manufacturers due to their ease of incorporation into food and beverage products. They offer advantages such as better dispersibility, easier mixing, and a broader range of applications compared to powdered or solid forms.

Gel: Gel-based natural food colors have gained popularity in the market due to their unique properties and versatility in applications. Gel colors offer several advantages, such as vibrant and intense coloring, precise dosing, and ease of use.

By Solubility

Based on solubility the market is segmented into Water, Dye, Oil.

Water: Water-based natural food colors are widely used in the food industry for their versatility and ease of application. They are typically in liquid form and are derived from natural sources such as fruits, vegetables, and plants.

Oil: Oil-based natural food colors are known for their stability and resistance to heat, light, and pH changes. This makes them suitable for use in products that undergo high-temperature processing or have a long shelf life.

By Application

Based on application the market is segmented into Processed Food Products, and Beverages.

Processed Food Products: In the natural food colors market, processed food products play a significant role in driving the demand for natural colorants. Processed food products refer to food items that have undergone various manufacturing and processing steps before reaching consumers.

Beverages: Beverages are a significant segment in the natural food colors market and have a substantial share. Natural food colors are extensively used in a wide range of beverages to enhance their visual appeal and meet consumer preferences for natural and clean label ingredients.

Regional Snapshots:

North America: North America is projected to acquire the largest market share in the Natural Food Colors sector during the year 2021, with a share of 36.20%. Consumers in North America have shown a strong and growing knowledge of various natural food colors. They are increasingly seeking healthier alternatives and are conscious of their dietary habits to lead a healthy lifestyle.

Europe: Europe is a significant market for natural food colors. The region has witnessed increasing consumer demand for clean label and natural ingredients in food and beverages.

Asia-Pacific: The largest market for natural food colors in the Asia-Pacific region. In 2020, China accounted for more than 50% share across the APAC market. The Chinese food colorants market is driven by the advanced usage of naturally derived food colorants, which make food appear attractive and visually appealing to consumers.

Middle East and Africa: Consumers in the MEA region is becoming more health-conscious and are actively seeking healthier and natural food and beverage options. This shift in consumer preferences is driving the demand for natural food colors.

Global Natural Food Colors Market Regional Analysis:

North America accounted for the highest xx% market share in terms of revenue in the Natural Food Colors market and is expected to expand at a CAGR of xx% during the forecast period. This growth can be attributed to the growing adoption of Natural Food Colors. The market in APAC is expected to witness significant growth and is expected to register a CAGR of xx% over upcoming years, because of the presence of key Natural Food Colors companies in economies such as Japan and China.

The objective of the report is to present comprehensive analysis of Global Natural Food Colors Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.

Natural Food Colors Market Report is also available for below Regions and Country Please Ask for that

North America

• U.S.
• Canada

Europe

• Switzerland
• Belgium
• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Rest of Europe

Asia-Pacific

• India
• Australia
• Philippines
• Singapore
• South Korea
• Japan
• China
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Argentina
• Peru
• Colombia
• Brazil
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Report Coverage

The report will cover the qualitative and quantitative data on the global natural food colors market. The qualitative data includes latest trends, market players analysis, market drivers, market opportunity, and many others. Also, the report quantitative data includes market size for every region, country, and segments according to your requirements. We can also provide customize report in every industry vertical.

Report Scope and Segmentations:

Points Covered in the Report:

The points that are discussed within the report are the major market players that are involved in the market such as market players, raw material suppliers, equipment suppliers, end users, traders, distributors and etc.

The complete profile of the companies is mentioned. And the capacity, production, price, revenue, cost, gross, gross margin, sales volume, sales revenue, consumption, growth rate, import, export, supply, future strategies, and the technological developments that they are making are also included within the report. This report analysed 12 years data history and forecast.

The growth factors of the market are discussed in detail wherein the different end users of the market are explained in detail.

Data and information by market player, by region, by type, by application and etc., and custom research can be added according to specific requirements.

The report contains the SWOT analysis of the market. Finally, the report contains the conclusion part where the opinions of the industrial experts are included.

Key Reasons to Purchase:

To gain insightful analyses of the Natural Food Colors market and have comprehensive understanding of the global market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the market and its impact in the global market.

Learn about the Natural Food Colors market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the Natural Food Colors market. Besides the standard structure reports, we also provide custom research according to specific requirements.

Research Scope of Natural Food Colors Market:

• Historic year: 2018- 2021
• Base year: 2022
• Forecast: 2023 to 2031
• Representation of Market revenue in USD Million

Natural Food Colors Market Trends: Market key trends which include Increased Competition and Continuous Innovations Trends: